4.9/5 from 431 reviews

Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress

Regular price £89.95 Sale price£44.95 Save 50%
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Only 15 Left In Stock!
Ships by Wed, Aug 05
UK Free Delivery

STOCK UPDATE

Due to high demand, only a few items are left in stock. If you can still click "Add to Cart", the item is still available.

Some dresses are for occasions. The Jilana is for days when you want to look like you made an effort without actually making one. A relaxed, voluminous maxi in a crisp, lightweight fabric — V-neckline with a stand collar and button placket that keeps it from reading too casual, a gathered empire waist that releases into a full, sweeping skirt, and a layered ruffle hem that catches the air when you walk. The kind of dress that works at a seaside lunch, a farmer's market, a friend's backyard. Anywhere the day is unhurried and the light is good.

"I knew the Jilana was right the moment I saw the hem move. That layered ruffle at the bottom is what separates it from every other white maxi out there — it adds volume and rhythm without making the dress feel costumey or overdone. The stand collar with the button placket is the other detail I keep coming back to: it makes the neckline interesting without being complicated, and it means you can wear this with nothing around your neck and still look completely finished. In white it's the most classic — almost vintage French. In light blue it's softer, more relaxed, and honestly the one I reach for first on a warm morning." — Sarah Mitchell, Founder of Valora New York

Stand Collar with Button Placket — a structured, upright collar with a short button-front opening that adds a tailored, French-inspired quality to an otherwise relaxed silhouette.

Empire Waist with Gathered Skirt — a raised waistline with a full gather that releases into a voluminous skirt, flattering through the midsection and giving the dress its effortless, flowing shape.

Layered Ruffle Hem — a double-tiered ruffle at the ankle that adds movement, volume, and a playful finish that photographs well and moves beautifully in person.

3/4-Length Sleeves — hit just below the elbow for a relaxed, unfussy look that works in warm weather without feeling like a full summer dress.

Side Pockets — deep enough to be useful, set into the side seams so they don't interrupt the silhouette.

Two Colorways: White and Light Blue — white is the sharper, more classic read — pairs with sandals, espadrilles, or bare feet. Light blue is softer and more relaxed, and the colour that makes a summer tan look its best.

Linen-look ease. French collar structure. The maxi that makes any day feel like the good kind.

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Today Only: Free UK Delivery with Full Tracking

Your order is dispatched quickly from our warehouse and delivered with reliable tracking across the UK for a smooth, worry-free experience.

Estimated Delivery time:

6–10 Business Days after dispatch.

If your item doesn’t fit or meet your expectations, you can return it within 30 days.
Simply keep the product in its original condition and contact our customer support — we’ll be happy to help and take care of the rest.

At Luna & Briar London, true elegance starts with the materials we choose. Every piece — clothing and jewellery alike — is crafted from carefully selected, high-quality materials designed to look refined and feel exceptional.

Our garments use soft, breathable fabrics chosen for comfort, movement, and effortless sophistication — from smooth cotton blends to premium knits, each selected for durability and a timeless finish. Colours may vary slightly from images due to screen settings.

Our jewellery is crafted from premium stainless steel — water-resistant and tarnish-resistant, made to keep its shine without fading, even with everyday wear.

Timeless design, elevated by quality materials made to be worn, enjoyed, and trusted — season after season.

About us

Luna & Briar London was founded in 2019, built on a simple idea — that elegance shouldn't come with an expiry date.

We design for women who value quality over trend, and comfort without compromise. Every piece is chosen with intention, made to be worn with confidence.

At Luna & Briar, style isn't just seen — it's felt.

Frequently asked questions

After processing, orders are dispatched and delivery typically takes 5-10 business days.

Please note that delivery times are estimates and may vary due to factors outside our control, including carrier delays, or peak periods.

Yes, once you've placed your order, a confirmation will be sent to your email inbox. If you don’t see it, feel free to reach out to our customer service team, we’re happy to help you right away.

Email: info@lunabriar.com

If your item doesn’t fit or meet your expectations, you can return it within 30 days of delivery. Simply keep the product in its original condition and contact our customer support within 14 days of receiving your order— we’ll be happy to assist you with the return process.

Yes, we offer free premium shipping because we value you as a customer and want to provide you with the best service.

You can track your order by entering your Order Number or Email/Phone Number on the "Track Your Order" page. Once you’ve entered your information and clicked "Track," you will be able to see the status of your order.

Once your order has been dispatched, you will receive an email confirmation with your tracking details. From that moment, you will be able to follow your parcel’s journey to your address.

Orders are typically processed within 1–2 business days. Delivery times vary by location, but most orders arrive within 3–7 business days. You’ll receive tracking details once your order ships.

Credit Card: Visa, Mastercard, American Express, Apple Pay, Google Pay, Maestro, and Shop Pay and Paypal

★★★★★ Rated 4.8/5 by 50,000+ Women

★★★★★

"Thank you, very satisfied"

Camilla T.
★★★★★

"Dear team, thank you I love the bag and its colour"

Christine H.
★★★★★

"This is my second order and it's just as good as the first. Consistent quality every time, which is honestly rare when shopping online."

Wendy S.
London
★★★★★

"Hi Luna & Briar team, my order arrived yesterday and it's absolutely lovely, my wife is going to be so happy with it for her birthday on the 14th of May, many thanks."

T. Wallace
★★★★

"Finding clothes that are both stylish and comfortable isn't easy, but Luna & Briar gets it right every time. The quality exceeded my expectations, thank you Sophie from customer support for the help."

Diane W.
Leeds
★★★★★

"Hi Luna & Briar, the necklace arrived this morning, excellent item."

David R.
★★★★★

"The material feels beautifully made, the sizing is spot on, and it genuinely makes me feel like myself again. I'll definitely be shopping here again."

Emily H.
Birmingham
★★★★★

"I almost didn't buy this — I've been let down by online fashion before, photos looking nothing like the real thing. I ordered more out of curiosity than confidence.

I was wrong to doubt it. The quality is obvious the second you unwrap it. It sits well, moves well, and doesn't fall apart once you're actually wearing it.

I've worn it three times now — family lunch, a quick shop, a proper night out — and it's worked every time.

What really got me is the comfort. I run warm and I'm usually fidgeting within the hour. Not this time, I forgot I had it on.

I've already recommended it to two friends, and I want to buy it in another colour myself before it sells out again — it's already been out of stock once.

If you're on the fence like I was, don't be. Just get it."

Rachel P.
Manchester
★★★★

"Delivery took a bit longer than expected, but honestly for the price and quality I can't fault it. The dress is gorgeous and I've already worn it more times than I thought I would."

Karen B.
Sheffield

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We are offering free shipping on all orders. All orders ship with Royal Mail and include full tracking.

24/7 CUSTOMER SERVICE

If you have any questions, feedback, or concerns about your order, don't worry! Our customer service team is here to assist you.

30-DAY MONEY-BACK GUARANTEE

At Luna & Briar London, you can shop with peace of mind thanks to our 30-day money-back guarantee. Simply return your items within 30 days.